Agile Data Solutions Showcases JIA and Consumer Insight Innovation at DigiCon 2025

At this year’s “Age of I” conference, the company highlights personalization, deeper brand–consumer connection, and an engaging booth experience featuring interactive games and real-time insight demos.

October 2025, Manila, Philippines — DigiCon 2025 opened its doors to a new era of personalization and innovation, bringing together technology leaders, marketers, and creators under the theme “The Age of I: The Power of Personalization.” Held at the Manila Marriott Hotel, Pasay City, this year’s event showcased how companies are reshaping brand engagement by placing individual consumer experiences at the center of digital transformation.

Among the standout exhibitors was Agile Data Solutions Inc., the country’s leading market research technology company and creator of the Hustle PH insights platform. Throughout the multi-day event, Agile’s booth generated strong interest from attendees eager to explore how hyper-targeted insights and AI-driven tools can shape the future of marketing and decision-making.

Agile Data Solutions at DigiCon 2025: Personalization in Action

Positioned alongside fellow innovators, Agile’s booth served as a hub for meaningful conversations with brands, agencies, entrepreneurs, and technology partners. The company introduced attendees to its full suite of research capabilities, including quantitative and qualitative studies, mobile missions via Hustle PH, and its newest innovation: J.I.A — the Journey Aware Interview Agent. (JIA: The ONE for Brands — Agile Data Solutions Unveils the Journey-aware Interview Agent at DigiCon 2025)

JIA, slated for launch in 2026, is an AI-powered conversational research tool that transforms traditional surveys into dynamic, contextual interviews. DigiCon attendees were given early previews of how JIA can capture deeper consumer motivations at scale, blending personalization with data science.

“DigiCon is one of the most important stages for innovation in the Philippines,” an Agile spokesperson shared. “It was the perfect place to show how JIA and Hustle PH are shaping the next chapter of consumer understanding.”

Alongside product demos and client consultations, the booth became a space for networking with potential partners and reconnecting with existing clients across industries—from FMCG to banking to digital commerce.

Family Feud–Style Games Bring Insight to Life

One of the biggest draws at Agile’s booth was its Family Feud–style consumer behavior game, designed using real Filipino routines, habits, and preferences gathered from Hustle PH missions.

Questions such as “Where do you go if not the mall or park?” and “What personal item do you always buy two of?” engaged participants in fun yet insight-driven challenges. Each question reflected the everyday choices, movements, and purchase triggers common among Filipino consumers.

By combining pop-culture entertainment with data-based behavioral insights, the game demonstrated how Agile transforms raw consumer sentiment into actionable information for brands.

Winners enjoyed exclusive Agile merchandise, including tote bags, mugs, Magsafe wallets, and customized Uniqlo dumpling bags—adding an extra layer of excitement for booth visitors.

A Growing Presence in the Age of Personalization

This year’s DigiCon highlighted how personalization is becoming central to marketing, commerce, and digital experience design. Agile’s participation underscored its commitment to helping brands navigate this shift through hyper-granular, real-world consumer data.

As the company continues expanding Hustle PH’s nationwide respondent base and prepares to launch its AI-driven interview agent, DigiCon served as a strong catalyst for new connections, collaborations, and opportunities.

“Being part of DigiCon 2025 affirmed that the industry is moving toward deeper, more humanized data,” the Agile team shared. “We’re excited to continue leading that movement.”

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About Agile Data Solutions Inc.

Your agile partner in data-driven growth

Agile Data Solutions Inc. is the Philippines’ premier market research technology company. Through Hustle PH, the country’s leading mobile insights platform, Agile connects brands with millions of Filipinos through paid surveys, product tests, and real-world missions. With advanced analytics, AI-powered tools, and hyper-targeted customer modeling, Agile enables companies to make fast, accurate, and deeply personalized business decisions.