JIA: The ONE for Brands — Agile Data Solutions Unveils the Journey-aware Interview Agent at DigiCon 2025

Agile introduces JIA, a conversational AI designed to transform how brands collect and interpret consumer insights through personalized, scalable interviews.

October 2025, Manila, Philippines — At DigiCon 2025, themed “The Age of ‘I’: Personalization in a Connected World,” Agile Data Solutions Inc. unveiled its latest breakthrough in research technology — JIA: the Journey-aware Interview Agent — presented by Jason Gaguan, Co-founder of Agile Data Solutions.

Described by Gaguan as a “super interviewer,” JIA is built on top of a large language model (LLM) capable of conducting natural, context-aware conversations. It adapts its tone to each respondent, probes more deeply when needed, and organizes open-ended responses into actionable themes — turning static survey forms into dynamic, human-like interviews that can scale to national sample sizes.

“Brands have always had to choose between depth and speed,” said Gaguan. “JIA removes that trade-off by combining the empathy of qualitative research with the precision and scale of quantitative data.”

Challenging the Research Norms

Gaguan explained that JIA was created to address one of modern research’s biggest challenges: brands need the nuance of qualitative insight without losing the efficiency and structure of quantitative methods.

Instead of forcing respondents to complete rigid questionnaires, JIA listens, clarifies, and follows up like a seasoned moderator — but does so with thousands or even millions of respondents at once. Its combination of efficiency and empathy allows teams to reduce manual coding, shorten synthesis time, and convert unstructured responses into narratives ready for decision-making.

“It’s a system that doesn’t just collect answers — it understands stories,” Gaguan noted. “That’s how we move from data gathering to genuine understanding.”

Human-like Dynamic Prompting

At the core of JIA is a conversation engine fine-tuned for research. It calibrates tone — professional, casual, or empathetic — based on context and respondent cues. Its probe logic deepens discussions on motivations, barriers, and decision rules, producing richer insights and higher engagement.

According to Gaguan, this human-like responsiveness shortens the time from fieldwork to findings and improves data quality by keeping respondents more attentive and expressive.

JIA: The ONE for Brands

For brands, JIA represents a powerful evolution in how insights are gathered and interpreted:

• Personalized at scale – Delivers human-like, adaptive conversations while maintaining contextual relevance.

• Cleaner qual, clearer quant – Organizes open-ended responses into structured, decision-ready themes.

• Speed to story – Produces insights in near real-time, reducing the lag between research and results.

  
  

Use cases span product reviews, journey mapping, campaign testing, and continuous CX listening. In each, JIA adapts dynamically — easing in with reluctant respondents or digging deeper with enthusiastic ones. Agile’s team demonstrated this through 1,000 conversational interviews conducted via JIA, showcasing how qualitative depth can finally meet quantitative scale.

The Future of Market Research through JIA

In line with DigiCon 2025’s theme, JIA embodies the next frontier of personalization in insight generation. Rather than treating respondents as checkboxes, it respects their context — who they are, where they are in their journey, and what matters most in that moment.

“Brands don’t just need more data — they need faster, more human ways to get from conversation to action,” Gaguan concluded. “JIA is built to make that journey seamless.”

As Agile Data Solutions continues to expand its research innovation portfolio into 2026, JIA stands as the company’s flagship step toward humanizing data collection and redefining how brands listen, learn, and act.

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About Agile Data Solutions Inc.

Your agile partner in data-driven growth 

Agile Data Solutions Inc. is the country’s premier market research technology company. Partnered with GCash, it has the largest panel size in the Philippines, boasting more than 74 million customer data points to date.

Agile’s hyper-targeted consumer modeling is powered by its data-gathering platform Hustle PH, which connects a network of over 1,000,000 respondents nationwide. Through advanced data collection and data engineering, Agile Data Solutions has become the preferred insights partner of Fortune 500 companies, banks, telecommunications, and technology firms across Southeast Asia.

For more information, visit https://www.agiledatasolutions.tech/ or email agilepartners@hustle-ph.com